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Powerful PresenceLiebherr Tower Cranes

Close-up of the cabin of a Liebherr EC-B tower crane against a blue sky

The design scope for a crane is largely determined by statics, technology, and cost-effectiveness - but not only that. Together with the family-owned company Liebherr, we explore the potential for new functional approaches and design solutions that contribute to the brand-specific impact at both close and distant levels.

Liebherr tower crane on a construction site in Riva del Garda against the Lake Garda mountains
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The UX process even challenges traditional components, such as the control cabinet. For the rapid deployment crane, we integrated it into the base. When open, it now also protects technicians from rain and sunlight.

Visually, functional groups are united, leading to a prominent and recognizable presence in the urban landscape through a modern color concept.

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  • Industrial Design

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Where outstanding design takes center stage: Many construction companies adopt Liebherr's color scheme, bringing the corporate identity to construction sites around the world.

Wir haben eine super Technologie und vor allem ein beeindruckendes Design. Das wurde in allen Fachzeitschriften publiziert und selbst von unseren Wettbewerbern bekamen wir eine hohe Anerkennung. Wir gehen davon aus, dass dieser Kran noch besser läuft wie sein Vorgänger.

Hans-Martin Frech
Liebherr-Werk Biberach

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Portrait of Lasse Creutzfeldt, Managing Director